Embracing Sustainable Choices: A Path to a Healthier Planet
April 09 2025

It is precisely 6:00 a.m. when, ready or not, the alarm goes off on your phone, breaking the silence of your restful sleep. Rolling over toward the imposing sound, you make the first decision of your morning – do you hit snooze and go back to sleep, or do you enthusiastically jump out of bed and embrace the day?
Life is all about choices, and whether the hundreds of choices you make in your day are large or small, life-changing or momentary, you get to be the hero of your own story.
In today's fast-paced world, our daily choices significantly impact our environment. From the food we eat to the products we buy, every decision we make can either contribute to environmental degradation or help to preserve our planet. Embracing sustainable choices is not just a trend; it is necessary for ensuring a healthier future for ourselves and for the generations that follow us. One organization at the forefront of promoting sustainability in the seafood industry is the Marine Stewardship Council (MSC).
The Role of the Marine Stewardship Council

The Marine Stewardship Council (MSC) is an international non-profit organization whose entire focus is promoting sustainable fishing practices. Overfishing is a critical issue that threatens to negatively affect marine ecosystems, as well as communities across the world who depend on fishing for their livelihood. The MSC addresses this by setting standards for sustainable fishing and certifying fishers and fisheries that meet their very strict criteria[1]:
- Sustainable Fish Stocks: MSC Certified fisheries must ensure that fishing activities do not deplete fish populations to unsustainable levels.
- Minimized Environmental Impact: There must be procedures and processes in place that effectively reduce the environmental cost of commercial fishing on marine habitats and other species.
- Effective Management: There must be robust management systems in place which are designed to adapt to changing environmental conditions in order to remain sustainable [1].
Fisheries that meet or exceed these standards can earn the right to use the MSC blue ecolabel on their products, telling the world that their seafood is sustainably sourced, and that it is linked to an irrefutable chain of custody tracking system which guarantees the accurate identity of the species.
In a word, this blue MSC ecolabel, which you may recognize from your own seafood or fish oil supplement shopping, empowers you to make informed choices that support sustainable fishing practices that protect our oceans, encourage responsible seafood consumption, and help secure the future of communities who depend on fishing for their livelihood.[2]

It's all in your hands. Choose to take one small step today to make sustainability a part of your everyday life. By supporting MSC-certified products and making environmentally conscious decisions, you are contributing to a healthier, more sustainable world.